Mission and founder
About Red Donkey
Mission
Custom software used to be a luxury. Building a tool that fit your organization properly meant months of work and a budget only wealthy corporations and venture-funded startups could justify.
AI has changed the economics. Work that once took months can be prototyped in days and made production-ready soon after. Things that were unaffordable last year are now within reach of community organizations, charities, co-ops, and small mission-driven businesses.
Turn up the good. We want to put this new leverage to work for people who strengthen communities, reduce inequality, or protect the natural world.
Not every problem can be solved with software. People and technology move in a dance: the tool shapes how the work gets done, and the work reshapes the tool. We build with the people who will use the thing — and when software isn’t the right answer, we’ll say so.
About Matt Wynne
Matt Wynne is the founder and principal of Red Donkey Technology Corp. He grew up in northwest England and now lives in Nelson, British Columbia, with his wife, two teenage kids and their dog, Ponyo.
He’s been making a living as a programmer since the late 1990s. Over the years he has consulted and coached teams at organizations from the BBC to Vanguard to Silicon Valley start-ups, and has worked deeply with legacy systems, open source, and AI. He’s a published author and international speaker.
Matt was the Tech Director of the Kootenay Mountaineering Club for several years, and co-founded the Nelson Community Land Trust.
Outside work, Matt is a dad, husband, runner, traveller, skier, and occasional woodworker. Red Donkey exists because he wants good, useful software work to fit around a whole life: family, place, community, and time outside in nature.
You can read his nerdy writings on his website.